Great Idea CS
A Proposal Prepared for Dave

Fill more mats, without selling from the mat.

A custom website and enrollment engine for your dojo. Built to introduce your school to every family searching for it, turn curiosity into a booked trial class, and grow your roster while you teach.

Prepared by
Timothy Watts · Great Idea CS
Date
September 2, 2026
Valid through
October 2, 2026
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Where This Goes

Right now, your dojo only exists to the people already standing in it.

Your best marketing is a great class, and it always will be. But a parent deciding tonight whether to sign their kid up for karate is not on your mat. They are on their phone. They search, they compare, they read reviews, and they book a trial somewhere before they ever meet you. If your school is hard to find, slow to load, or gives them no clear way to take the first step, the discipline and the results you deliver never get a chance to speak.

A website built the right way changes that. It works the shift you cannot: 9pm on a Tuesday, a nervous parent finds you, watches a class in thirty seconds of video, sees exactly what a beginner walks into, and books a free trial in two taps. By the time they arrive, they already trust you. You just do what you already do best.

This proposal lays out that build, and the ongoing engine that keeps it filling seats after launch.

The Experience

What a new family will feel

A calm, confident path from first search to first class, on any phone, with nothing to download.

01

Find

They search "karate near me" or hear your name, and land on a site that looks as serious as your instruction.

02

See

Real photos and short video show them exactly what a class looks like, so the fear of the unknown disappears.

03

Book

One tap to reserve a free trial class or ask a question. No phone tag, no waiting on a callback.

04

Enroll

They show up, love it, and sign up. Payments for classes and packs run through Stripe, straight to you.

05

Stay

Automatic follow-ups welcome them, answer the common questions, and keep families coming back to the mat.

The Build

What we'll create together

This is a proven foundation I have shipped for other local businesses, tuned for a martial arts school. It is fast, it is yours, and every piece earns its place.

01

Your Website

A custom-designed home for your school across four core pages: Home, About, Programs, and Contact. Your story, your instructors, your class schedule, and a clear path from first visit to first trial. Includes a refined logo and a brand reference you own.

02

Get Found

Search-ready from day one. On-page SEO, sitemap, Google Search Console, and a claimed and polished Google Business Profile so you show up when local families search and on the map.

03

Capture Every Inquiry

A contact form wired straight into a CRM pipeline: Inquiry to Trial Class to Member. You get an instant notification for every lead, and no interested parent ever slips through the cracks.

04

Trials & Payments, Built In

Your scheduling tool embedded so families book a trial in seconds, plus Stripe payments for single classes, packs, or tuition. Money lands in your account, and pricing stays fully in your control.

05

Follow-Up on Autopilot

A welcome and nurture email sequence that greets every new lead, plus tracking pixels and a newsletter signup, so the system keeps working after someone leaves your site.

06

You Own Everything

The site, the brand, the domain, the student list, every account. All of it stays in your name from day one. I build it and I run it, but it belongs to you.

Working Together

You teach. I run the machine.

What you focus on

  • Teaching. Your time on the mat creates the most value, so that is exactly where it stays.
  • Your students and their families. The relationships and the reputation only you can build.
  • Decisions. You approve the design, the words, and the pricing. Nothing goes live without your yes.

What I handle

  • The full build, from brand and design through launch day.
  • Everything technical, forever. Hosting, updates, integrations, security, and fixes.
  • A short monthly report on what the system did and what was maintained. You never have to log in to know it is working.
  • No surprises. If anything will cost more or take longer, you hear it from me first.
The Path

From kickoff to launch

A clear, phased build. You see the direction before anything is set, and stay in the loop the whole way.

Weeks 1 to 2

Discovery & Brand

We lock your brand, your programs, and your offer. You see the design direction and the logo before anything gets built.

Weeks 3 to 5

Build

The site comes to life. Pages, forms, CRM pipeline, scheduling, payments, and the marketing foundation all wired in.

Week 6

Content & Polish

Your photos, class info, and testimonials go in. We test everything on real phones with real cards and a full quality pass.

Launch

Go Live

Your school opens to the world. From here the monthly plan keeps it healthy, and on Growth, keeps it climbing.

The Investment

Two ways to go

Both include the complete build. The difference is what happens every month after launch. Founding-client rates are locked for the life of your engagement.

Foundation
The complete website and enrollment engine, kept healthy month after month.
$500$300/month
Founding-client rate · save $200/mo
$1,500 to begin
  • The complete build: custom four-page site, logo and brand, SEO foundation, CRM pipeline, scheduling, Stripe payments, and the marketing foundation
  • Hosting, security, SSL, and software updates handled
  • Monitoring that tracking, forms, and payments are firing correctly
  • Bug fixes, broken-link cleanup, and ongoing site health
  • A monthly allowance of small content updates
  • Short monthly report on system health
Start with Foundation
Most Momentum
Growth
The complete build, plus the engine that actively fills your mats.
$750$500/month
Founding-client rate · save $250/mo
$2,500 to begin
  • Everything in Foundation, plus:
  • Active local SEO and keyword ranking work so you climb the "karate near me" results
  • Conversion tuning and funnel-leak hunting to turn more visits into booked trials
  • New nurture and re-engagement email sequences, written and sent for you
  • Content distribution: newsletter and social-ready class clips
  • Monthly strategy call and priority turnaround on requests
Grow from Day One

The deposit begins discovery. The balance of the build is split at design sign-off and at launch, so you pay as it comes to life. Monthly billing starts the first of the month after you go live, month to month after the first three months. No long contracts, and everything built stays yours either way.

Next Steps

How we start

  1. Read this through and note anything that does not match what you pictured for the school.
  2. We take a short call to answer questions and confirm your programs, your offer, and which plan fits.
  3. You approve the plan, and the deposit begins discovery.
  4. Six weeks later, your dojo is everywhere the families searching for it are looking.

Let's build the dojo that enrolls after hours.

Questions or changes, reach out and I will adjust before anything is locked. Ready to begin, tell me which plan fits and we start. Either way, I am one message away.

Talk to Tim